Approximately 5,000 US movie theaters have closed in the last five years. Which is about 1,000 theater closures per year. More theaters are predicted to close.
People just aren’t going to the movies anymore.
“The biggest competitor we have is not Netflix…” says the CEO of AMC Theaters. “It’s the couch. People have simply decided they don’t want to leave their homes as much as they used to.”
I personally mourn the loss of movie theaters. There was a time when the average American teenager attended a few movies per week. I was one such teen.
The movie theater was where your whole life happened. The theater was where you socialized. The theater was where you hung out. The theater was sacred.
In those days, however, the theater wasn’t a temple of silence, but a loud, sticky-floored cathedral where we threw Milk Duds at our friends. And, most importantly, the theater was where you got to first base with Rachel Billings.
I remember sitting through a feature film with Rachel Billings beside me.
I pretended to yawn, casually draping my left arm over her shoulder, only to discover that Rachel had always considered us “just friends.”
Sadly, those days are gone. Today there are millions of teenagers who have never even visited a theater. There are even more teens who have never even heard of Rachel Billings.
Today we have streaming services. Today we have trillions of shows being produced every hour by Hollywood.
And yet, here’s the funny thing: Current stats show that most young people are unable to even watch a single movie all the way through.
In a recent study, 60 percent of teens admitted to playing on their phones while watching movies, usually losing interest within the first 10 minutes. The average digital attention span for teens has dropped to roughly 4.2 seconds.
Other things we are losing:
Sedans. This year, Chevrolet will cease production of…
